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BRAND GENERATION
Date
April 2023
Location
London, United Kingdom
Project type
Brand Identity and Market Research
Date
November 2022
Project type
Presentation
The prompt for this project centered around generating a brand that you personally connect with, and bringing every aspect of it to fruition. For this project, I created "Mega More," which drops a new collection of 5 futuristic digital garments every single month. Each garment has a different price-point to cater to all income levels-- the goal was to create a sustainable brand with a strong visual identity. I cross examined many of MegaMores competitors-- and eventually, I reached out to my favorite one and ended up landing a branding internship there!
This project examined the digital market and visual identity of this hypothetical brand.
The images here are a highlight of the full project.
