"THAI SOAP" - ART DIRECTION

If you were given dice to roll which allocated a random country and object to you-- and you were required to create a product, examine the market and give it a campaign and visual identity-- how would you do it?

That's the project here! I rolled Thailand and Soap, which resulted in me creating a campaign and product for artisan soap which was made contemporary (instead of traditional) to market towards audiences on digital platforms.

This culminated in a retro-modern style campaign and visual identity.