DISSERTATION

This was my first-class dissertation I submitted after months of hard work. To summarize, I created a full scale digital marketing strategy for a hypothetical horror film called "Pandemonium in the Devil's Enclosure." This hypothetical film was distributed by A24 ( for an "elevated" visual identity) and added a new complexity to the horror genre. The film was inspired by 80s Slasher "final girls" to bridge the gap between old, nostalgic horror and new-school high quality horror. This project focuses on the visual identity of the film and the strategies used to market it to the correct demographic. These images are highlights of the project.